Influenced increasingly by societal needs and trends, the collective consciousness of consumers has become a collective movement of citizens, now inspiring and nudging brands to deliver even more for planet and people.

As corporate citizens and responsible actors in society, AIM members have an important role to play in meeting economic, environmental and social challenges. Our members continuously invest in their brands to improve their environmental and social impact, as well as the quality of life enjoyed by consumers, employees and the communities in which they operate. This is the right and necessary approach for the planet, our businesses and citizens.

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

European Commission