AIM, the European Brands Association, fully supports the objective of the Green Deal and the recently launched Circular Economy Action Plan to mobilise industry towards a clean, circular and climate neutral economy.
Sustainable production and eco-design for products and packaging have long been a priority for branded goods manufacturers, and at the forefront of many innovative measures taken in recent years. Brands are fully committed to make their contribution to reach the objectives set out in the new Circular Economy Action Plan, focusing on 3 key areas:
- Sustainable Product Policy Framework
- Consumer empowerment
- Packaging recycling and recycled quotas
