In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence behaviour through Nudging. The article features our AIM Brands Nudging for Good Awards and an interview with the Jury member Marie-Eve Laporte from the Sorbonne Business School.
(Source: Essity)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
