Estée Lauder Companies has announced a new sustainable packaging partnership with global chemistry leader Sabic, and Albéa.
As a result of the partnership, Origins will be the first prestige beauty brand to leverage Sabic’s innovative, advanced recycling technology to produce a tube made from previously difficult to recycle, post-consumer mixed plastics material.
(Source: Beauty Packaging)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
