With rising demand for plastic, little recycled content and poor recycling rates, companies need to look carefully at their packaging strategies to ensure improvement of packaging design, recycling systems and consumer engagement in recycling.
(Source: Sustainable Brands)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
