On 16 April, a day’s production will be fully devoted to donations to ground players all over the world – hospitals and health workers – and underprivileged populations:
4,000 employees engaged
20 countries mobilised and 12 factories
Almost 20 million servings produced in one day
(Source: Groupe Bel)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
