L’Oréal, Essity and Reckitt Benckiser are using their collective might to encourage consumers to shop responsibility during the coronavirus outbreak, with Publicis Groupe agencies wavering fees in support.
Developed by Publicis Groupe UK, the ‘Shop Responsibility’ campaign aligns with government advice, reinforcing the message that people should stay home, stay safe, respect elderly shopping hours, keep two metres apart, support NHS shopping hours and only buy what you need.
(Source: The Drum)
