A nudge in the right direction

Updates
8 Mar 2019

The use of nudge theory – positive reinforcement and indirect suggestions – can help influence the behaviour and decision-making of workers to reinforce food safety culture and compliance, according to Shield Safety Group strategic advisor Sterling Crew.

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(Source: Food Manufacture)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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