The power of brands to change consumer behaviour is one of the most interesting sustainability developments for years. Read the complete Guardian article on Brands & Nudging via the below link to their website.
(Source: Guardian)
Nudging the nudgers: brands, persuasion and sustainable lifestyles
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About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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