PepsiCo, Seventh Gen, CLF Bring Sustainable Plastics Closer to Reality

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10 Oct 2018
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A new agreement with Loop Industries will enable PepsiCo to incorporate 100% recycled Loop™ PET plastic into its product packaging by early 2020.

Seventh Generation’s new EasyDose™ Ultraconcentrated Laundry Detergent comes in a 100% recycled PET (rPET) bottle made with 60% less plastic than standard 100oz detergent bottles; and Closed Loop Fund has invested $1.5M in the first plant for rPlanet Earth — the world’s first vertically integrated manufacturer of rPET and multiple high-rPET-content packaging products.

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(Source: Sustainable Brands)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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