Procter & Gamble: Herbal Essences announces commitment to help mitigate biodiversity loss

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2 Mar 2020
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Herbal Essences & the Royal Botanic Gardens, Kew pledge to help save 20 endangered plants from extinction in 2020

Herbal Essences believes in the power of plants, and is partnering with the Royal Botanic Gardens, Kew, a world leading authority on plants, to help save 20 endangered US plant species from extinction in 2020. Debuting at SXSW on March 13, Herbal Essences will make this pledge to raise awareness and inspire others to act on the critical issue of plant biodiversity loss.

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(Source: Sustainable Brands)

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AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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