For many consumers, packaging is the very first thing they notice about our products.
It is how we introduce ourselves and set the tone for the entire consumer experience.
(Source: Sustainable Brands)
The Estèe Lauder Companies Empowers Employees with the Sustainable Packaging Coalition’s Digital Training
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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