Innovation is inherent to brands and comes in all forms, shapes and styles, whether with state-of-the-art facilities, ground-breaking science & research, advanced technologies improving product sustainability footprint or new ways to stay in touch with the ever-connected consumer.

Innovation is as old as brands themselves. The first branded good dates back to the 14^th century, a beer that still exists today – albeit a version that has improved with the latest technologies in brewing! Innovation and value creation remain at the core of brands and consumer goods companies, particularly in today’s highly competitive, fast-moving, trend-switching world.

Learning and Innovation go hand in hand. The arrogance of success is to think what you did yesterday will be sufficient for tomorrow.

William Pollard