Initiatives
Initiatives and campaigns to promote sustainability, fairness, and consumer trust
We lead dedicated initiatives that foster innovation and transparency in the European marketplace. Working closely with brands, policymakers and stakeholders, our initiatives and campaigns address the evolving needs of brands, of society, and of the planet.
Campaigns
Fairness for All
AIM members have long supported a strong and resilient supply chain. Fairness for All means all operators in the value chain should abide by fair trading practices to safeguard this supply chain, and therefore ensure value is created by, and for, all.
Brands in Europe Facts & Figures
A communications campaign showcasing how trusted brands strengthen the EU economy, provide high quality jobs, and are investing in the future.
European Consumer Goods Barometer
AIM’s annual barometer provides insights on the impact of economic challenges on Europe’s consumer goods industry.
The Single Market: United in diversity
A collection of reports, resources and briefings detailing why there are price differences across the European Single Market.
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