Priorities
Building a sustainable, fair, and competitive brand ecosystem.
We exist to support European brands in a dynamic retail landscape of evolving consumer needs, digital trends, and changing regulation. Our work to guide brands, represent their interests and shape policy helps them to adapt quickly and thrive long-term.
Our strategic priorities cover six important areas that are integral to Europe’s brand ecosystem. Together, these priority areas create benefits for brands, consumers and the environment.
of the EU's trade surplus is generated by FMCG brands
worth of FMCG goods traded in EU single market
What we do
Everything we do is centred on creating positive outcomes for brands and consumers. With this as our focus, our work has four key goals:
We help create a fair environment that supports competitive, sustainable supply chains.
We lead initiatives that benefit all communities through responsible sourcing and environmental stewardship.
We’re working to enhance trade mark laws and procedures to prevent counterfeits and other infringements to ensure brand integrity.
We’re helping to build a digital environment that supports fair access, innovation, and consumer choice.
Join us
We support brands to connect with consumers and adapt to a changing landscape. Click below to find out more about the benefits of becoming an AIM member.
Become a member