AIM and FoodDrinkEurope, representing European branded food manufacturers, welcome today’s publication of a comprehensive analysis by the European Commission’s Joint Research Centre (JRC) of 128 branded and private label food and drink products across 19 EU Member States, which confirms that there is no evidence of an ‘East-West’ divide in the quality of food. At the same time, FoodDrinkEurope and AIM underscore the paramount importance of the European industry’s high quality standards and reinforce that while food and drink recipes can be adapted to best serve consumers across the EU, this should in no way be confused with offering lesser-quality products.
European food brand manufacturers welcome European Commission report finding no evidence of East-West divide in food quality
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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