HEINEKEN – Together against COVID-19!

Updates
8 Apr 2020
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HEINEKEN announced today the measures it has been taking since the beginning of the Covid-19 outbreak to support the health and livelihood of employees and communities in which it operates, and announces it is donating to the Red Cross to support the most vulnerable.

For its people: to support the health and safety of its employees.
For its customers: HEINEKEN is scaling up initiatives in support of on-trade customers across markets in all regions.
For its suppliers: HEINEKEN is committed to paying suppliers at agreed payment terms and will support its most vulnerable small and medium sized suppliers through early payments.
For its communities: HEINEKEN is deploying multiple local initiatives across its global operations in support of those who are at the front line of the Covid-19 fight.

HEINEKEN is donating €15 million to support the International Federation of Red Cross and Red Crescent Societies (IFRC) relief efforts for the most vulnerable people affected by Covid-19, in particular in Africa, Asia and Latin America.

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(Source: Heineken N.V.)

 

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata