Sustainability is at the heart of the betterRB corporate strategy which consists of three strategic pillars – betterbusiness, bettersociety and betterenvironment.
(Source: Health Hygien Home)
The betterRB strategy
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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