#BrandsInFocus: Anheuser-Busch InBev announced plans to run its European breweries with 100% renewable electricity

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10 Oct 2020
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Many brands are leading the way in transitioning to renewables. Earlier this year, global brewer AB InBev announced plans to run its European breweries with 100% renewable electricity so beers like Budweiser and Stella Artois can be brewed with solar power.

AB InBev’s 2020 investment in a solar farm was the largest pan-European corporate solar power deal to date signalling the global brewer’s commitment to purchase 100% renewable energy for its brewing operations by 2025.

Alongside investments in renewable energy to power their 14 European breweries, AB InBev is also investing in e-trucks as part of a Green Logistics approach to reduce carbon emissions and deliver on their sustainability goals by 2025.

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(Source: AB InBev)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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