Packaging artwork changes are a complex and resource-intensive process, requiring coordination across multiple internal and external stakeholders to ensure regulatory compliance. From clarifying legal requirements to redesign, printing and distribution, each step involves significant time and costs. With lead times of up to three years and costs exceeding €5,000 per SKU, increasingly frequent and overlapping EU labelling requirements create inefficiencies and place a growing burden on companies—highlighting the need for greater regulatory alignment and predictability.
Infographic on key facts: Changing packaging artwork
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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