Factsheet: One packaging format, many functions

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14 Sep 2026
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The Packaging and Packaging Waste Regulation requires packaging to be minimised. Two packages may look almost identical, yet require different design features to perform different functions.
A one-size-fits-all approach and maximum limits on packaging weight, volume or wall thickness risk increasing waste, adding unnecessary burdens for companies and creating legal uncertainty ahead of legislative deadlines. The upcoming revision of EU standards should therefore ensure assessments reflect packaging shape, materials and performance, while preserving distinctive packaging designs.

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata