Joint industry call to close the liability gap online

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30 Sep 2026
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AIM has joined eight other leading European industry associations in calling on EU policymakers to strengthen the liability framework for online intermediaries and prevent illegal, unsafe and counterfeit products from reaching European consumers.

With the forthcoming evaluation of the Digital Services Act (DSA) and the upcoming European Product Act (EPA), the joint statement calls for a shift from reactive enforcement to prevention, ensuring that online intermediaries that enable, promote or facilitate product sales have clear and proportionate responsibilities.

The signatories put forward five key recommendations: tackling the problem at its source, ensuring effective and consistent enforcement of the DSA, extending relevant obligations to all online intermediaries, introducing an “Earn Your Exemption” principle, and reinforcing Know Your Business Customer (KYBC) requirements.

Together, the nine associations call for an ambitious and coherent framework that helps stop non-compliant products before they reach EU consumers, while strengthening consumer trust and supporting legitimate businesses operating across the Single Market. Joint industry call to close th…

Read the full joint statement here.

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata