25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles

Updates

2 May 2019

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A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living.

The study, launched today, is a collaborative partnership among GlobeScan, IKEA, Procter & Gamble, VF Corporation, Visa, WWF International and others that will survey 25,000 consumers across 25 countries to explore current understanding, concerns, expectations and opportunities to support healthier and more sustainable lifestyles. Results are expected to be released in September 2019.

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(Source: Sustainable Brands)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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