Absolut, Coca-Cola, L’Oreal Join Carlsberg’s Efforts to Improve, Scale Paper Bottles

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11 Oct 2019
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Carlsberg Group has unveiled the latest iterations of the world’s first paper beer bottle made from sustainably sourced wood fibers, along with a new ‘paper bottle community’ of brands dedicated to optimizing the technology.

Today, at the C40 World Mayors Summit in Copenhagen, Carlsberg Group unveiled the latest iterations of the world’s first ‘paper’ beer bottle made from sustainably sourced wood fibers, that is both 100 percent bio-based and fully recyclable — and the first paper bottles to contain beer.

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(Source: Sustainable Brands)

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AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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