#BrandsInFocus: Levi Strauss & Co. launches new sustainably designed collection WellThread

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2 Oct 2020
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Brands are catalysts for positive change, embedding sustainability across our value chains for people and communities everywhere.

Levi Strauss & Co. new collection WellThread shows this in action. Levi’s demonstrates how a brand can embed sustainability across an entire value chain: from how products are produced, the impact on natural resources and local communities through to a focus on recyclability.

By putting sustainability at their core, brands can positively impact consumer choice.

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(Source: Levi Strauss & Co.)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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