#BrandsInFocus: PepsiCo commits to 100% recycled plastic beverage bottles for its Pepsi brand in 9 EU markets by 2022

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25 Jan 2021
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No single brand can solve the plastic waste challenge alone. Making a difference requires innovation and partnerships as PepsiCo demonstrates through a new recyclable paper bottle technology.
Brands are increasingly shifting away from virgin fossil-fuel based plastic, where possible. PepsiCo will move to 100% recycled plastic bottles for its Pepsi brand in nine EU markets by 2022.
PepsiCo is exploring alternative packaging materials and solutions, and is establishing various partnerships with industry peers to drive a circular future for packaging.

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(Source: PepsiCo)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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