Heineken said the change would lead to 517 tonnes of plastic being removed from the packaging of its brands by the end of 2021. Photograph: Graeme Robertson/The Guardian
Heineken is ditching single-use plastic rings and shrink wrap from millions of multipack cans and replacing them with eco-friendly cardboard.
The Dutch company has invested £22m in new technology and production facilities at its UK sites that will enable it to start rolling out the changes across its popular brands , which include Heineken and Foster’s, from April 2020.
(Source: The Guardian)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
