Business organisations welcome pragmatic approach of CPC authorities on legacy (old) stocks to avoid unnecessary waste and disproportionate costs

Press releases
1 Jul 2026
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AIM, together with 18 European business organisations, has welcomed the Consumer Protection Cooperation (CPC) Network’s common understanding on the treatment of legacy stocks under the Empowering Consumers for the Green Transition (ECGT) Directive.

The guidance provides much-needed clarity on how products and packaging already placed on the market before the new rules apply on 27 September 2026 will be assessed. It recognises the practical challenges businesses face and aims to avoid unnecessary waste, disproportionate costs and supply chain disruptions, including preventing unnecessary product recalls or destruction where companies have made reasonable efforts to comply.

While welcoming this pragmatic approach and the constructive dialogue with the European Commission and enforcement authorities, the signatories also call for consistent application across Member States and urge all stakeholders to respect the CPC’s guidance, including in the context of private enforcement actions.

Together with its partners, AIM remains committed to supporting the smooth and coherent implementation of the ECGT Directive across the Single Market.

Read here the full statement.

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata