Heineken’s Brewing a Better World strategy focuses on six areas where the company can make the biggest difference. Their sustainability strategy focuses on protecting water resources, reducing CO2 emissions, sustainable sourcing supporting farmer livelihood, consumption, Health & Safety and Communities.
(Source: Heineken Company)
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
