Mars Changing How It Does Business One Year From Launch Of $1B Sustainable In A Generation Plan

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19 Sep 2018
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One year since the launch of its ‘Sustainable in a Generation’ Plan — a billion-dollar commitment to far-reaching goals underpinned by science and a determination to drive impact throughout the extended supply chain — Mars announced this week that it is changing how it does business. The company says it is now exploring how it can work with governments, NGOs and other stakeholders to create solutions by focusing on what is broken.

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(Source: Sustainable Brands)

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AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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