Centered on the company’s mobile app, the Nike Live concept offers tech-heavy convenience features and a level of localization that makes it unique to the city it opens in.
(Source: Retail Dive)
Store Concept of the Year: Nike Live
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
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