Trusted Brands: Catalysts for Positive Change

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12 Mar 2024
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Branded consumer goods are trusted by consumers and households across Europe, significantly impacting both our everyday lives and the broader economy.

Europe is the Home of Brands, where some have existed for over 300 years, with a rich history of diversity, artisanal craftsmanship, culinary gastronomy, and today, we proudly export that heritage across the globe.

Trusted Brands innovate, inspire, create, and deliver. We enable a more sustainable future by providing choice and deliver on core values through ethical practices and quality products.

AIM’s members reflect the positive contribution of brands to consumers and the European economy.

Visit our Trusted Brands campaign page to find out more as we explore the impact your daily choices have in the EU.

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata