Unilever has launched refill trials across seven of its most well-known brands at Asda’s Middleton store in the UK, representing its biggest refill and reuse trial in Europe.
Unilever is a lead partner in the trial, and has provided seven of its household-name brands including Persil, PG Tips, Radox, Cif, Simple, Pukka, and Alberto Balsam. Trialling three different refill formats, this is the largest of its kind for Unilever in Europe, and the company hopes that the project will help it to understand what works best for consumers in a retail environment.
(Source: Unilever)
