With New Absolute-Reduction Strategy, Unilever ‘Gets Drastic on Plastic’

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7 Oct 2019
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By 2025, the CPG giant says it will eliminate more than 100K tonnes of plastic packaging, and collect and process more plastic packaging than it sells. This makes Unilever the first global CPG company to commit to an absolute plastics reduction across its portfolio.

Today, consumer packaged goods giant Unilever — owner of brands including Ben & Jerry’s, Dove, Knorr, Lipton, Love Beauty and Planet, Omo and Seventh Generation, to name a few — has announced possibly the industry’s most ambitious commitments to reduce plastic waste and help create a circular economy for plastics.

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(Source: Sustainable Brands)

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AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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