AIM has submitted input to the European Commission outlining how divergent packaging and product labelling requirements across EU Member States continue to hinder the Single Market and increase costs for consumer goods manufacturers.
Despite recent EU efforts to harmonise rules, companies still face overlapping or inconsistent obligations, unclear implementation timelines and a growing number of unilateral national measures. These include country-specific waste-sorting labels, shrinkflation warnings, Braille requirements and differing interpretations of EU food, chemical and biocidal legislation. As a result, businesses must redesign packaging repeatedly, create market-specific versions and navigate barriers to the free movement of goods.
AIM calls for more coherent EU-level action: clearer guidance to avoid divergent interpretations, firm enforcement against national measures that undermine harmonisation, and greater use of digital solutions to streamline on-pack information. Preserving a well-functioning Single Market remains essential for competitiveness, innovation and consumer clarity.
