Product Delisting: How Supermarkets Control the Consumer Goods Market in Europe

Report
26 Jun 2025

 

Product delisting refers to the decision by a retailer—typically a supermarket or large chain—to remove a supplier’s product(s) from its shelves, assortment, or online store. This can involve temporary or permanent withdrawal and may apply to a specific SKU, a product line, or an entire brand. Product delisting is not merely a logistical or commercial decision—it is a powerful lever of negotiation and a potential indicator of market power imbalance. While it may reflect legitimate business choices, its misuse can harm fair trading conditions, especially where few retailers control access to consumers.