This briefing paper, developed by AIM, the European Brands Association, provides an in-depth analysis of the factors influencing product assortments and consumer price variations across Europe.
Drawing from a wide range of academic and official sources, the report examines how historical, cultural, and socio-economic differences shape local markets, leading to variations in consumer preferences and purchasing behaviours.
It also explores the impact of retail strategies, competitive environments, and regulatory frameworks on product availability and pricing. This comprehensive overview aims to enhance understanding of the complexities within the European retail landscape, offering valuable insights for stakeholders across the consumer goods industry.
