The business environment for the consumer goods industry in Europe has experienced dramatic shockwaves in the past two years: the uncertainties linked to Brexit, the COVID-19 global health crisis, the war in Ukraine, and now the energy and inflation crisis.
This has led to constant and unpredictable overlapping crises, causing widespread uncertainty and disruption, which all consumer goods manufacturers need to navigate. Requiring swift action and agility to adapt complex supply chains, these crises have also increased administrative challenges to ensure that the necessary raw materials and ingredients reach production sites to be transformed and ultimately delivered to Europe’s consumers. A survey1 of 664 manufacturers in the food/beverages, homecare, and personal care consumer goods sectors, shows that the impact of these evolving challenges is strong and consistent across all sizes of business.
