The Digital Consumer Information Alliance (DCIA) today hosted an exhibition on the future of digital labelling at ACE Events in Brussels, bringing together EU policymakers and industry stakeholders to explore how digital tools are transforming product information.
The event showcased practical applications of digital labelling across food and non-food sectors, illustrating its potential to enhance the consumer experience, support environmental goals, and foster innovation. Attendees engaged with interactive displays demonstrating how smartphones can provide multilingual product details, sustainability credentials and supply chain traceability.
DCIA underlined the importance of a harmonised EU regulatory framework to ensure a smooth digital transition and avoid fragmentation in the single market. The alliance reaffirmed its commitment to supporting EU institutions in building a future-ready, inclusive digital
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