AIM welcomes the European Commission’s Digital Omnibus proposal as an opportunity to simplify the regulatory framework governing the use of personal data in digital services. In its submission, AIM calls for a proportionate, risk-based approach to the new rules on storing and accessing data on terminal equipment, recognising the distinct role of first-party data in enabling trusted brand–consumer relationships. AIM also highlights the need for technically feasible and competition-neutral implementation of automated consent signals, clear guidance and workable standards, as well as sufficient transition periods to ensure consistent application across the Single Market.
AIM Position on the Digital Omnibus Proposal
About AIM
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
Contact
