DCIA coalition calls on policymakers for digital labelling

Positions
1 Oct 2026

As part of the Digital Consumer Information Alliance (DCIA), AIM and twenty-one other consumer-facing economic operators are calling on EU policymakers to for a coordinated approach on product information by digital means that would work for all: consumers and economic operators alike.

The absence of an overarching legal framework presents challenges for businesses, such as inconsistencies that could be avoided via the adoption of digital information. This also benefits the consumer. With e-labelling, consumers will have access to more extensive information, in their own language, and in a more accessible format.

This coalition calls upon the European Commission to support the development of a harmonised legislative framework that integrates digital labelling as a reliable and environmentally conscious alternative to physical labeling.

Read the full statement here.

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata