AIM welcomes the proportionate risk-based approach of the proposed Artificial Intelligence (AI) Act

Positions

17 Mar 2022

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innovation

AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure that AI can be trusted by EU citizens while guaranteeing their safety and fundamental rights. AIM particularly welcomes the proportionate risk-based approach of the proposed AI Act, which we believe is central to the proper functioning of any regulatory framework addressing AI.

READ AIM HIGH-LEVEL POSITION PAPER ON PROPOSED AI ACT HERE

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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