#BrandsInFocus: BIC – Writing the future, together

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12 Dec 2020
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Brands are committed to reducing their impact on the planet. For BIC this is captured in 5 sustainable development commitments to be achieved by 2025, referred to as “Writing the future, together”.

This year BIC announced it is transforming its approach to plastic, significantly improving BIC products’ environmental footprint and reducing carbon emissions: YouTube video

BIC’s vision is to bring simplicity & joy to everyday life and to positively impact the world by offering sustainable solutions.

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(Source: BIC)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata