Compliance Criteria on Environmental Claims

1 Jan 2016
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Multi-stakeholder advice to support the implementation/application of the Unfair Commercial Practices Directive 2005/29/EC: Helping consumers make informed green choices and ensuring a level playing field for business.

This document has been developed by the participants to the meetings of the Multi-Stakeholder Dialogue on Environmental Claims (MDEC). It is based on a common understanding of the MDEC concerning the application of the Unfair Commercial Practices Directive 2005/29/EC (UCPD) in the area of greenwashing and misleading environmental claims.

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About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata