Finish’s new recyclable packaging innovative thinking

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30 May 2019
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The Finish pouches address the commitment to make 100 per cent of RB’s plastic packaging recyclable or reusable by 2025, with best-in-class labelling to help consumers recycle effectively. In this article, RB underlines its reflection on the market-leading innovations that led to its creation and Replacing the non-recyclable plastic laminates, ensure the material could protect the product adequately and overcoming technical issues are parts of the many challenges encountered during this process.

PE products are widely recyclable in many countries and a report from the environmental services consultants involved in this project says the packaging has “good recyclability” based on an analysis of the German packaging waste system.

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(Source: RB)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata