L’Oreal Innovating Sustainably

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13 Jan 2019
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L’Oreal seeks to innovate sustainably through various initiatives that include reducing the environmental footprint of formulas, respecting biodiversity through a sustainable sourcing policy for raw materials, committing to zero deforestation and using eco-designed packaging.

Their goal is that by the end of 2020, 100% of their products will have an improved environmental or social profile.

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(Source: L’Oreal)

About AIM

AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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Donata Cagnato Communications Manager Contact Donata