PepsiCo’s Multi-Pronged ‘Recycling with Purpose’ Initiative Launches in Peru

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30 Jun 2019
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Peru is the first country to implement the ‘Recycling with Purpose’ program, a circular economy model for Latin America based on consumer involvement and education, inclusive recycling and strengthening of local recycling industries. US$2M was granted to Ciudad Saludable to support recyclers and their organizations to become part of the recycling system within the country.

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(Source: Sustainable Brands)

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AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2,500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.

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